Advertising is one of the most effective methods to drive performance when first entering a new market. By bidding on the relevant keywords or displaying ads to the targeting audience segments, we can get your products and services in front of an audience who are ready to take actions online, whether that is through purchase or lead generation.
Apart from Google, we also operate on other key search engines in global markets, as well as other paid media platforms, such as programmatic and paid social.
We don’t translate keywords
For each and every project, we take existing English keywords as references to understand the services or products we are promoting, however, we do not use direct translations as keywords. Why? Because the direct translations may not be something people search for in another language and usually, one English keyword may have several equivalent terms in another language.
Our paid media specialists are bilingual and can tell the nuances between search terms. We will research new keywords in the local language and pick the most relevant and high potential ones for your paid search campaigns. After all, there is no value to run some terms which have a perfect translation but with zero search volume.
Your ad copies determine how your potential customers interact with your brand online. We localise your ad copies to make them resonate with your audience as well as keeping your brand messaging consistent across all markets.
We Focus on Your ROI
We focus on clients’ ROI and success. There are many options when it comes to advertising, and we don’t believe in a one size fits all, cookie cutter solution. We will evaluate your business goals, budget and other factors then recommend the most suitable channel for your online advertising, and ultimately reach your ROI.
We Stay Curious
We keep up with the new features and products in the advertising field and share the learning with our customers to bring out the best performance. Online marketing is an ever-changing industry, we invest in our learning and stay curious about the new changes.
Want to know more about how to expand your reach with advertising? Get in touch today!